Louis Vuitton picks "It girls" to model spring-summer 2011 jewellery collection

If Marc Jacobs says something is cool, we're all going to listen.

Tennis player Daria Schieferstein, actress Lina Esco and singer Alka Balbir model the new LV jewellery looks. Photo: Louis Vuitton

Which is why all eyes are on the 16 bright young things he's cast to model his spring-summer 2011 jewellery for Louis Vuitton. Jacobs has handpicked a slew of international stunners - from 24-year-old model, artist and DJ Alexandra Richards (daughter of The Rolling Stones' Keith) to Tokyo actress Rinko Kikuchi - to pose in the chunky cuffs, brightly coloured necklaces and cocktail rings.

Alexandra Richards and Rinko Kikuchi. Photo: Louis Vuitton

The jewellery range consists of four different lines: Damier Perle, Eye Candy, Cosmopolitan and Cocktail Tropical and is designed for a younger customer. The colours are '60s-inspired while styles reference the Art Deco movement.

Mary Charteris, London fashionista and ariso and Annabelle Dexter-Jones, artist sister of Mark Ronson. Photo: Louis Vuitton

The fashionable line-up includes Mary Charteris, an aristrocrat and fashionista from London, tennis player Daria Schieferstein, actress Nathalie Love, French TV presenter and illustrator Charlotte Lebon, French actress and model Camille Rowe-Pourcheresse, Parisian singer Mahini Geisweiller, actress Lina Esco, singer Alka Balbir, actress Hailey Gates, Shanghai TV presenter Zhu Zhu, reporter Billie Porter, artist Annabelle Dexter-Jones and DJ Clara 3000.

These girls are ones to watch... so watch this space.